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Algin
Algin
Algin

Algin

In the depths of the ocean, where sunlight barely touches the waves, grows one of our planet's oldest inhabitants: algae. This humble marine plant, often seen as nothing more than a nuisance on shorelines, holds within it the power of nature. Origin by Ocean has made it its mission to transform the problem caused by harmful algae into a solution that benefits the environment, elevating these algae to new value. At the heart of this transformation is OCEANTHIX™, a bio-based alginate developed by Origin by Ocean, offering the cosmetics industry a natural alternative with unique skincare benefits.

Imagine the clear waters of the Caribbean, where vast sargassum algae mats drift, covering the ocean's surface. These extensive algae blooms pose challenges for many coastal communities, disrupting tourism and fishing. Origin by Ocean, however, has discovered a new opportunity in sargassum: by using algae harvested from the Caribbean as a raw material, the company utilizes its valuable properties to produce alginate in Finland. OCEANTHIX™-alginate is a bio-based and moisturizing ingredient used in cosmetics and other consumer products.

The key feature of OCEANTHIX™-alginate is its ability to retain moisture. It forms an invisible, lightweight protective layer on the skin, helping to maintain moisture within the skin for longer. This is especially important for those with dry skin, as moisture loss is one of the primary causes of skin irritation and premature aging. The moisture-retaining properties of alginate give the skin a fresh, plump feel that lasts all day. Its film-forming properties make it a perfect ingredient for products that moisturize, soothe, and revitalize stressed skin.

Origin by Ocean's unique process literally cleans the seas—reducing the amount of harmful algae in the Caribbean region and improving the livelihoods of communities whose fishing and tourism industries have been affected by the sargassum blooms. Local communities, previously suffering from the negative effects of the algae, now find renewed hope as algae removal helps clean marine areas and create sustainable business opportunities. But Origin by Ocean's story doesn't end in the Caribbean. In the future, the company plans to expand its algae harvesting efforts to the Baltic Sea, which has long faced its own environmental challenges. Utilizing harmful algae blooms from the Baltic makes the company’s alginate production process even more local and environmentally friendly.

Sustainability is at the heart of the OCEANTHIX™-alginate story. Traditional cosmetics often use synthetic polymers like carbomers and acrylates, which are not biodegradable and can end up in the environment, causing pollution. OCEANTHIX™ offers a natural and biodegradable alternative to these ingredients, replacing their use in skincare products. It provides the same soft, plump feel on the skin as synthetic polymers, but its eco-friendly origins make it an excellent choice for those seeking environmentally sustainable products.

When sargassum or Baltic Sea algae is refined into alginate, Origin by Ocean provides a natural alternative to synthetic ingredients, reducing dependency on non-renewable resources. OCEANTHIX™-alginate creates a light, invisible protective layer on the skin that helps lock in moisture deep within, shielding against environmental stressors. This allows moisture and nutrients to penetrate deeply into the skin’s layers, leaving the skin looking radiant and feeling soft.

Each raw material produced by Origin by Ocean carries with it a story of cleaning the seas and restoring the vitality of coastal areas. By working with local communities, the company strives to create more sustainable solutions and reduce dependency on non-renewable natural resources. As the company starts harvesting algae from the Baltic Sea in the future, OCEANTHIX™-alginate will become a completely Finnish product, supporting local communities in Finland and promoting the wellbeing of the Baltic Sea.

Skincare is more than just surface deep—it’s about taking care of ourselves and respecting our environment. OCEANTHIX™, developed by Origin by Ocean, reminds us that nature has much to offer for our wellbeing if we only know how to utilize it wisely and sustainably. This bio-based alginate is like a touch of sea breeze on our skin—natural, light, and refreshing. The next time you apply NoNiin serum to your face, you become part of a story where harmful algae are transformed into a powerful resource, cleansing the oceans while nourishing your skin. OCEANTHIX™-alginate is more than just an ingredient—it’s a reminder that with sustainable thinking and creativity, we can do good for both ourselves and our planet.

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NO NIIN – Natural Beauty, Simple Efficiency!– 

Mirka Tahvanainen

Founder and Developer of No Niin Cosmetics